Color outside the lines

Hair color for every version of you.

From no-bleach glossy tints to vivid semi-permanent shades and grey coverage - find your color route and make it yours.

SHOP ALL COLORSSHOP NO-BLEACH
Paradyes hair color
Start here

Shop by what you want your hair to do.

Less guesswork, faster discovery. Start with your current hair and the result you want.

No-Bleach Glossy Tints
Visible on virgin dark hair

No-Bleach Glossy Tints

Glossy dimension and color without pre-lightening.
Semi-Permanent Color
For pre-lightened hair

Semi-Permanent Color

Vivid shades made for creative color changes.
Timeless Hair Tints
Grey coverage

Timeless Hair Tints

Natural-looking permanent color with a clean, confidence-first story.
Pure Crème Care
Rich grey coverage

Pure Crème Care

A richer crème-led color and care experience.

Best sellers, front and center.

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Find your route

What’s your starting point?

Your starting hair matters. Choose the range that matches where your hair is today.

01
Virgin dark hair

I want color without bleaching.

Start with Glossy Hair Tints for visible dimension and shine on virgin black or dark brown hair.

SHOP GLOSSY → 02
Pre-lightened hair

I want vivid, creative color.

Go Semi-Permanent for brighter reds, purples, pinks and expressive shades.

SHOP SEMI-PERMANENT → 03
Grey hair

I want dependable grey coverage.

Explore Timeless and Pure Crème Care depending on the finish and routine you prefer.

EXPLORE GREY COVERAGE →
Make color the main character

Vivid when you want it. Easy when you don’t.

Color should feel expressive, clear and fun to shop. Explore shades made for at-home experimentation with the guidance to get your starting base right.

SHOP SEMI-PERMANENT
Vivid when you want it. Easy when you don’t.

More ways to color.

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