
Good to know
Know before you color.
Vivid color starts with the right base. This range is designed for pre-lightened hair.
Pre-lightenedLighter base = brighter payoff
8–10 washesSemi-permanent color
Platinum baseBest for cool tones
Product features
Everything important, without the wall of text.
How to apply
Color day, simplified.
Key ingredients
Formula details deserve space.
Questions, answered